Our Founder
Einat Dado Baralia
Einat Dado Baralia founded Shir for Life in memory of her son, Shir, who passed away from neuroblastoma at the age of two. What began as one family’s personal story of devastating loss has grown—under her leadership—into a global movement funding research, supporting families, enhancing neuroblastoma practice and advocating for change in how childhood cancer is understood and treated.
Since establishing Shir for Life, Einat has led initiatives that connect and strengthen the global neuroblastoma community, including the creation of International Neuroblastoma Awareness Day and an ongoing Global Webinar Series that brings together experts, researchers, and thousands of parents from around the world.
Einat continues to guide Shir for Life with compassion and determination, working to ensure that every child diagnosed with neuroblastoma has access to better treatments, stronger support, and a more hopeful future.
Board Of Directors
Talia E Cohen
Talia has a Bachelors of Science from NYU’s Stern School of Business. Talia’s extensive career in fashion spans design, manufacturing and merchandising throughout the menswear field. Unfortunately, Neuroblastoma has touched too many of her close friends and she is passionate about helping to stop this aggressive cancer in its tracks. Talia resides in Manhattan with her children and husband and is very active in the local community.
Alan S. Roemer, MBA, MPH
Alan Roemer is an entrepreneurial life sciences executive and board member who has launched multi-billion-dollar biotechnology companies, resulting in nine new drug approvals. He has raised approximately $2 billion in private and public capital, led five IPOs, and guided numerous strategic partnerships. Alan currently serves as Chairman of the Board of IN8bio (Nasdaq:INAB), Trustee and Treasurer of the Helene Fuld College of Nursing, and advisor to several biotechnology ventures. He is passionate about leveraging his experience to advance innovative treatments for children and families facing neuroblastoma. Alan holds a BSBA from Georgetown University, and MBA and MPH degrees from Emory University.
Sharon Zicherman
Sharon has spent the past two decades advising corporations and nonprofit organizations on strategy, operations, and growth. Currently an operating executive with KKR focused on driving transformation for portfolio companies. Sharon was previously a Managing Director and Partner at the Boston Consulting Group’s Tel Aviv office and head of the social impact practice in Israel. Beyond a professional commitment to purposeful growth, Sharon is deeply connected to Shir for Life’s mission—both as someone profoundly moved by Shir’s story and his family’s strength, and as a survivor who understands the importance of hope, community, and resilience. Joining the board is both a personal and professional calling: a chance to help expand the organization’s reach, amplify its message, and support families facing cancer with the same courage and compassion that inspired its founding.
